How to Add a Link in Bio on TikTok

TikTok is one of the most powerful platforms for growing an audience — but getting that audience to take action off-platform takes a bit of setup. The bio link is your main exit ramp, and there are a few things you need to know before you can use it.

Requirements for a TikTok bio link

TikTok doesn't give everyone a bio link. To add a clickable URL to your TikTok bio, you need:

• A Business Account (not a Personal account), and
• At least 1,000 followers

If you have a Personal account and haven't hit 1,000 followers yet, the link field simply won't appear in your bio settings.

How to switch to a Business Account

1. Open TikTok and go to your profile.
2. Tap the three-line menu (top right) → Settings and Privacy.
3. Tap Account → Switch to Business Account.
4. Choose a category that fits what you do.

Switching is free and doesn't affect your existing content or follower count. You can switch back to Personal any time.

How to add a link to your TikTok bio

Once you have a Business Account with 1,000+ followers:

1. Go to your profile and tap Edit Profile.
2. Tap the Website field.
3. Enter your URL and save.

That's it. The link appears in your bio and visitors can tap it to open it in TikTok's built-in browser.

What URL should you put in your TikTok bio?

TikTok gives you one link — so make it count. Rather than linking directly to your website, your latest video, or your store (forcing you to choose), use a link in bio page that holds all of them.

With a page like olio.am/yourusername, your followers tap one link and see everything: your website, YouTube channel, newsletter, products, and more. You update the page whenever you want without touching your TikTok bio again.

Tips for driving clicks from TikTok

Mention it in your videos. "Link in bio" is one of the most effective calls to action on TikTok. Say it out loud, show it on screen, or add it as text overlay on your videos.

Keep your page updated. When you post a video about something specific, make sure the relevant link is at the top of your bio page. Viewers who tap through immediately after watching want to find what you just talked about.

Use a clean, readable URL. Long or complicated URLs look unprofessional when shown on screen. A short URL like olio.am/yourname is easy to read and remember.

Check your analytics. Link in bio tools like Olio track how many times each link gets clicked. If something's not getting tapped, move it down or replace it with something more relevant to your current content.

What if I haven't hit 1,000 followers yet?

You can still mention your page URL verbally in your videos, add it as text in your video descriptions, and share it on other platforms. By the time you hit 1,000 followers, your page will already be set up and ready.