Instagram gives you exactly one link in your bio. If you have a website, a YouTube channel, a newsletter, and a store, you're forced to choose — or constantly swap the link out every time you post something new.
There's a better way. A link in bio page lets you put a single URL in your Instagram bio that opens a page with all your links on it. Your followers tap once and see everything you want to share.
Why Instagram only allows one bio link
Instagram's one-link rule is a deliberate design choice — they want to keep users on the platform rather than sending them elsewhere. That's unlikely to change. The workaround used by millions of creators is a dedicated link in bio page hosted outside Instagram.
How to set it up
The process takes about five minutes:
- Create a free Olio account at olio.am. Pick a username — your page will live at olio.am/yourusername.
- Add your links. Paste in the URLs you want to share — your website, latest video, newsletter signup, store, podcast, or anything else. Give each one a label.
- Arrange them. Drag links into the order you want. Put your most important one at the top.
- Copy your Olio URL (olio.am/yourusername) and paste it into the "Website" field in your Instagram bio settings.
- Done. Your followers now tap one link and see all of them.
Tips for a high-converting bio link page
Lead with your best link. Most people will only tap the first one or two. Put whatever you most want them to see at the top.
Use clear labels. "Watch My Latest Video" converts better than "YouTube." Tell people what they'll get, not just where they're going.
Keep it focused. More links isn't always better. Five strong links outperform fifteen cluttered ones. Use categories if you have a lot to share — they help visitors find what's relevant to them.
Update it regularly. When you post something new on Instagram, update your bio link page to match. With link scheduling (a Premium feature), you can set links to go live automatically.
What to put on your link in bio page
The most common things creators add:
- Personal website or portfolio
- Latest YouTube video or podcast episode
- Newsletter signup
- Online store or product page
- Other social media profiles
- Booking or contact link
- Recent blog posts or press mentions
Tracking what works
A good link in bio tool shows you which links get clicked and which don't. Olio tracks click counts on the free plan, and Premium users get detailed analytics — devices, locations, referrers, and time-of-day patterns. That data tells you what your audience actually wants, not just what you think they want.
Put all your links in one place
Create your free Olio page in two minutes. No credit card required.
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